They have the Masthead telling you which magazine it is, this
allows current readers to pick it up easily, or alerting possible future
readers as to what is contained within along with the font, which is house
styled to be either the same, or extremely similar.
Each of the coverlines hooks you into reading more, for
example “He Better Hope They Serve Beer
in Hell” it makes you wonder what he has done to deserve to go to hell and
pulls you in.
The shot also focuses on the girl in the middle, while
blurring out the background trees and grass, which could mean that she has
something to do with one of the inside stories, or maybe she’s a reporter.
Maybe she’s the editor or maybe she has nothing to do with anything. “Read on to find out!” it seems to say.
It was released in “Fall
2009” which tells us that it is a seasonal magazine, not a daily, weekly or
even monthly magazine, which means that it is cheaper to produce than one that
is weekly or daily, which means they can publish it for free. This convention
is commonly used by magazines to allow readers to gauge how long it will be
until another edition comes out.
It doesn’t have a selling line, or Anchorage, which a lot of
magazines have, which could be a downside in the way that they can only sell
themselves by using the name “College”.
The red top could link to the
House Style because it’s the same sort of red as the Masthead.
The “i<3smu” on the girl’s top links to one of the coverlines, which
states that there is someone called “Nastia
Liukin on SMU’s Campus” which means that she could be this Miss Liukin,
kindling the readers interest again, and hooking them further in.
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